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Creativity is not something you learn in school. Sure you can learn to express it, develop it, and nurture it. You can learn many things about creativity. But creating is either your passion, or it is not.


Is there anything more important than what you want? Well…yes. What you need. We don’t want you to waste our time, and we certainly won’t waste yours with fluffy conversation and pandering compliments. Read More...


There is work we do that is very meat and potatoes. It is sometimes a retail sales event crafted to deliver nothing more than a direct selling message. We don’t consider it to be overly creative, but in the end, it is always effective…or we would not have done it. Read More...


A lawyer and a creative are sitting at a table. The lawyer looks over a pile of papers with hand scribbled notes on it, slides his glasses off his nose and says to the creative, “CYA”. Read More...

Recent Projects Case Studies

  • 04th
  • Jan

Case Study :: Zippo Hand Warmers

Simple pleasures make us feel incredibly accomplished.

In October of 2012, an Account Manager for one of my radio clients came to me with something pretty far-fetched. However, my history with this Account Manager said; Take this seriously. He doesn’t waste time.

Zippo wanted to test a product in Eastern Canada. You can’t…

  • 20th
  • Sep

Case Study :: County Schools Federal Credit Union

Same…but different. The process of branding a financial institution is never without cynicism and humour. But sometimes – straight to the point is what works best. This was one of those projects we did in the summer of 2011.

County Schools Federal Credit Union in Ventura, California had partnered with Gold Coast Broadcasting,…

  • 07th
  • Jun

Case Study :: Kamloops Harley-Davidson

We do a fair amount of work for different sized Advertising Agencies. They often come to us for production or casting, but we do have many cases where they simply want a fresh take on their client’s creative.

We do that.

In a lot of cases, the client never knows we are doing the commercials. It…

  • 14th
  • May

Case Study :: Sun City Physiotherapy

Services are always more difficult to promote than products, especially when it is a medical service.

But we love a challenge!

In this case, Sun City Physiotherapy already had an established brand, a solid reputation and referral service within the medical community, and was widely known in the marketplace. The goal, now that they were established,…

  • 11th
  • May

Case Study :: Rooms Come True

This project was a redirection, as opposed to a rebranding, for the client.

Originally, Rooms Come True was using radio, but the demographic of the station was not delivering the pre-qualified customer. The original campaign had a child talking about children’s furniture and accessories. It was cute, and well executed creative, but it wasn’t talking…


Friggin’ Brilliant! Stephanie Korab
Coast 101.1 FM
Thanks again for your great creative. (Oh, did I make a pun?). Seriously tho, I love to witness inspiration at work. Kirk Esmond, PCM
You are so so sweet! And just as awesome!! Thank you!!! Shannon Ellis, SAE
Gold Coast Broadcasting
Sending cheque in the mail today! (this is our favourite quote) Paula Giovannini
Goats Eye Media